One of the main advantages for businesses who utilize social media is the access to more people than was possible with television or newspapers. Businesses are also able to access these people and spend less money than they would have been with older forms of technology, as social media advertising can be bought at cheaper rates. Once a group of people like a page their friends will like it and word will spread like wildfire. Social media also allows businesses to conduct more effective research about consumer behavior at a cheaper rate.
Rather than pay researchers to research consumer trends, a business can monitor these trends themselves on websites like Twitter or Facebook. Through this research, businesses are better able to gear their advertising to the specific needs of its consumers which allows for better allocation of advertising resources.
Rather than marketing a product to thousands of people out of which only a handful may purchase it, businesses are able to market to specifically the people who would be willing to purchase the product.
In this way, businesses increase the chances that their advertising is effective with social media. Although these tools allow businesses to gear the advertising and products closer to consumer preference and behavior, the tools have been accused of invading the privacy of consumers.
This invasion of privacy can have negative consequences upon society as people may begin to feel that they are no longer are seen as individuals but as mere robots who will buy whatever they see posted on their Facebook page.
As Qualman discusses the positive of the social media age come with costs: Consumers may react negatively to an invasion of privacy resulting in a refusal to participate on the website or to purchase the product advertised by the business. Businesses should learn how to balance their consumer's privacy while at the same time using the advantages provided by the social media age. Another disadvantage of the social media age is that businesses must change the traditional way in which they have conducted their business.
With the advent of social media, businesses must adopt new positions within their organizations, upgrade technology and adapt new marketing strategies. It is also a risky venture to invest money into a new technology that may not be successful. Few emerging web companies will be the next Facebook and have its enduring appeal as websites such as Myspace and Friendster have demonstrated.
Investing money into a social media website that is unsuccessful could be disastrous for businesses attempting to break into a new market. This new found understanding of the influence social media can have on other people is being replicated by other businesses who are changing their business models adjusting and adapting for success. A company such as Pepsi which has been around for decades has also had to evolve with the social media age.
Social media is helping Pepsi gain insight about its consumers which it previously has not been able to do with the practices that they had formerly attempted. The level of commitment towards social media from Pepsi demonstrates how business is shifting towards this new mode of media and away from more traditional advertising techniques.
Pepsi recognized that they would be able to reach these amounts of people through social media instead. Rather than utilize other social media websites to promote their product, Pepsi has converted its own website into a social media site.
By allowing users to generate their own content on their site, Pepsi allows its customers to be involved in the marketing of their product. Pepsi recognizes the influence that people can have towards other individuals.
While this has been a common conception held among marketing experts, social media demonstrates how much influence our friends and family can have on our buying habits and preferences. Another company which has changed their business practices to adapt to the social media age is the Ford company.
Qualman describes the way in which the company utilized social media to promote their new car. We let them do what they normally do: The user generated social media promotion helped to propel the company forward from some difficult economic struggles. The website generated thousands of views from multiple other social media websites such as Youtube and Flickr.
The campaign also helped to sell more Fiestas than anticipated as it exposed the model to more consumers who may have bought other vehicles. The user generated social media campaign resulted in the Fiesta selling as many if not more models as other more popular vehicle brands which had previously been on the market for longer periods. Ford used a similar model to the Pepsi social media campaign. Rather than advertise on Facebook as other companies had done, Ford created its own website which allowed its consumers to participate in the build of a vehicle.
This concept allowed for: After the success of this campaign Ford continued to make changes to its business model to incorporate more social media in their marketing. Ford recognized the direction the company needed to take as the social media campaign was a resounding success. However, Google has made attempts to adapt and needs to continue doing so. As social media became more privatized and pursuing profit, Google has been able to place search engine listings on pages like Facebook.
Google has also collaborated with Facebook to promote its own products such as Google Chrome Kangas, The collaboration has led to more users using the browser as they have seen their friends using the website. Google has not had similar success with other social media ventures such as Google Plus which serves to act as a browser with a social media component in which you can add friends and share similar features or searches. Although Google Plus was the fastest growing site in recent months, the users who signed up to the website did not utilize its enhanced features.
While the promotion of the website led many to sign on right away, the functionality of the site deterred them from using the site. Google needs to be able to learn and adapt from the failure of Google Plus. According to Kangas, Google also needs to be able to expand their social media sites from just advertising as they will not continue to grow if they do not innovate as newer and more successful social media sites emerge.
Although these examples of forward thinking companies provide evidence of how social media is working, not all businesses have embraced it. As Solis described many businesses are hesitant in pursuing the use of social media:. As these companies get left behind by those who embrace social media, we will see its use by businesses broaden and expand. These companies will also generate new ways to use social media so as to innovate and create new avenues for that use.
As more money is dedicated to social media we may see traditional forms of media such as television, radio and newspapers lose the advertising dollars that they would normally receive. This in turn would lead to changes being made in these traditional forms of media. Television and radio may find more ways to connect with social media or utilize social media in their own promotions.
While these forms of media have begun to utilize social media in small doses, they will be forced to embrace social media more so to survive. Writing a research paper is among the most challenging aspects of student life. During the latter part of high school and throughout college, you will be required to write several of these types of papers.
For some classes, there will be a list of topics to choose from. Others allow students to choose their own research paper topics, but they may ask for a certain style. Your research essay topic may also need to be related to the specific class you are taking.
For example, an economics class may require a business research paper, while a class on human behavior may call for a psychology research paper. The requirements for your paper will vary depending on whether you are in high school, college, or a postgraduate student.
In high school, you may be able to choose an easy topic and cite five or six sources you found on Google or Yahoo! The first step to developing an interesting research paper is choosing a good topic. On this page, we have hundreds of good research paper topics across a wide range of subject fields. If you are in a class that allows you to choose your own term paper topic, there are some important areas to consider before you begin your project:.
Your Level of Interest: Research papers are time-consuming; you will be spending countless hours researching the topic and related topics, developing several primary and secondary sources, and putting everything together into a paper that is coherent and accomplishes your objectives. If you do not choose a topic you are passionate about, the process will be far more tedious, and the finished product may suffer as a result.
Your Level of Experience: Being interested in a topic is great, but it is even more helpful if you already know something about it. Available Information on the Topic: Be sure to choose a topic that is not only interesting but also one that has numerous sources available from which to compile your research.
A researchable topic with several potential sources gives you access to the level of information you need to become an authority on the subject.
A List Of Up-To-Date Research Paper Topics On Social Media. Social media is a hot debate since the past decade. Even though the internet came into being much earlier but the hype of social interactions and digital media got stronger recently.
5 Interesting Research Paper Topics on Media, Social Media, and Advertising As with anything involving media, social media, and advertising, watch out for biased and inaccurate information. People like to share their opinions on such topics through forums, blogs, and their own websites.
Ten Controversial Topics For A Research Paper On Social Media. This article will give ten controversial research paper topics on social media. This is a subject that carries too many topics to write down. Social Media Research Paper Example: Social media is a great system of different means of communication and data exchange in the Internet. Nearly everybody is an active member of a certain social media community, that is a web site which connects people who share common interests.
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