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Customer Lifecycle Management

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❶None of the above phases should be considered as isolated. Providing instant access to hundreds of industry leading verification tools.

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Search Toggle search field. Toggle search field Toggle search field. There are several life-cycle models in industry to consider, but most are rather similar. What follows below is one possible life-cycle model; while it emphasizes hardware-oriented products, similar phases would describe any form of product or service, including non-technical or software-based products: From this specification, the product's major technical parameters can be defined.

In parallel, the initial concept design work is performed defining the aesthetics of the product together with its main functional aspects. Many different media are used for these processes, from pencil and paper to clay models to 3D CAID computer-aided industrial design software.

In some concepts, the investment of resources into research or analysis-of-options may be included in the conception phase — e. However, life-cycle engineering is iterative. It is always possible that something doesn't work well in any phase enough to back up into a prior phase — perhaps all the way back to conception or research. There are many examples to draw from. It can also involve redesign and ramp for improvement to existing products as well as planned obsolescence.

This step covers many engineering disciplines including: Along with the actual creation of geometry there is the analysis of the components and product assemblies.

Simulation, validation and optimization tasks are carried out using CAE computer-aided engineering software either integrated in the CAD package or stand-alone. These are used to perform tasks such as: CAQ computer-aided quality is used for tasks such as Dimensional tolerance engineering analysis.

Another task performed at this stage is the sourcing of bought out components, possibly with the aid of procurement systems. This will also involve analysis tools for process simulation of operations such as casting, molding, and die-press forming. Once the manufacturing method has been identified CPM comes into play. Once components are manufactured, their geometrical form and size can be checked against the original CAD data with the use of computer-aided inspection equipment and software.

Parallel to the engineering tasks, sales product configuration and marketing documentation work take place. This could include transferring engineering data geometry and part list data to a web based sales configurator and other desktop publishing systems. The final phase of the lifecycle involves managing "in-service" information. This can include providing customers and service engineers with the support and information required for repair and maintenance , as well as waste management or recycling.

There is an end-of-life to every product. Whether it be disposal or destruction of material objects or information, this needs to be carefully considered since it may be legislated and hence not free from ramifications.

None of the above phases should be considered as isolated. In reality, a project does not run sequentially or separated from other product development projects, with information flowing between different people and systems.

A major part of PLM is the co-ordination and management of product definition data. This includes managing engineering changes and release status of components; configuration product variations; document management; planning project resources as well as timescale and risk assessment. For these tasks data of graphical, textual and meta nature — such as product Bills Of Materials BOMs — needs to be managed.

At the engineering departments level this is the domain of Product Data Management PDM software, or at the corporate level Enterprise Data Management EDM software; such rigid level distinctions may not be consistently used, however it is typical to see two or more data management systems within an organization.

This central role is covered by numerous collaborative product development tools which run throughout the whole lifecycle and across organizations.

This requires many technology tools in the areas of conferencing, data sharing and data translation. This specialised field is referred to as product visualization which includes technologies such as DMU digital mock-up , immersive virtual digital prototyping virtual reality , and photo-realistic imaging. The broad array of solutions that make up the tools used within a PLM solution-set e. Designers and engineers worked wonders with CAD systems, manufacturing engineers became highly skilled CAM users while analysts, administrators and managers fully mastered their support technologies.

However, achieving the full advantages of PLM requires the participation of many people of various skills from throughout an extended enterprise, each requiring the ability to access and operate on the inputs and output of other participants.

Despite the increased ease of use of PLM tools, cross-training all personnel on the entire PLM tool-set has not proven to be practical. Now, however, advances are being made to address ease of use for all participants within the PLM arena. One such advance is the availability of "role" specific user interfaces.

Through tailorable user interfaces UIs , the commands that are presented to users are appropriate to their function and expertise. Concurrent engineering British English: Although this does not necessarily reduce the amount of manpower required for a project, as more changes are required due to the incomplete and changing information, it does drastically reduce lead times and thus time to market. Feature-based CAD systems have for many years allowed the simultaneous work on 3D solid model and the 2D drawing by means of two separate files, with the drawing looking at the data in the model; when the model changes the drawing will associatively update.

Some CAD packages also allow associative copying of geometry between files. This allows, for example, the copying of a part design into the files used by the tooling designer. The manufacturing engineer can then start work on tools before the final design freeze; when a design changes size or shape the tool geometry will then update.

Concurrent engineering also has the added benefit of providing better and more immediate communication between departments, reducing the chance of costly, late design changes. It adopts a problem prevention method as compared to the problem solving and re-designing method of traditional sequential engineering. Bottom—up design CAD-centric occurs where the definition of 3D models of a product starts with the construction of individual components.

These are then virtually brought together in sub-assemblies of more than one level until the full product is digitally defined.

This is sometimes known as the "review structure" which shows what the product will look like. The BOM contains all of the physical solid components of a product from a CAD system; it may also but not always contain other 'bulk items' required for the final product but which in spite of having definite physical mass and volume are not usually associated with CAD geometry such as paint, glue, oil, adhesive tape and other materials.

Bottom—up design tends to focus on the capabilities of available real-world physical technology, implementing those solutions which this technology is most suited to. When these bottom—up solutions have real-world value, bottom—up design can be much more efficient than top—down design.

The risk of bottom—up design is that it very efficiently provides solutions to low-value problems. The focus of bottom—up design is "what can we most efficiently do with this technology?

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Managing the customer lifecycle: customer retention and development Managing the customer lifecycle: customer retention and development customer is technically still active, but significantly less valuable to the Lower customer management costs over time.

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Insights and tools to help companies increase the satisfaction—and value—of their customers. Effective customer lifecycle management (CLM) can enable powerful customer interaction strategies that power significant business growth and profitability.

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Customer Lifecycle Management Best Practices Insights and tools to help financial institutions increase customer satisfaction and profitability. How Analytics Drives Customer Life-Cycle Management Vision: The Customer Analytics Playbook by Srividya Sridharan and Brandon Purcell October 30,

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Benefits of Customer Lifecycle Management (CLM) Customer Lifecycle Management, or CLM, is often misunderstood to be the same principle idea as Customer Relationship Management, or CRM. Customer. An Infogix Whitepaper CUSTOMER LIFECYCLE MANAGEMENT Stages in the Customer Lifecycle Infogix identifies these major stages and milestones in the customer lifecycle.